Push the Whopper Button
Ok, that’s a weird way to start a blog but stick with me.
My partner laughs at the volume of business and self-development books I read. He’s convinced I can’t possibly have space in my head for all this (often conflicting) advice, and he’s right. I probably don’t. Thing is, I just quite like hearing other people’s advice. You can learn a lot from people you think are absolutely bang on and people who probably should have thought slightly harder about their magnum opus.
I also don’t think there’s anything funnier than someone who clearly has no idea what they’re talking about pontificating with such utter confidence. It’s one of my favourite things.
Introducing Don Beveridge.
Our bedtime routine in my house usually always consists of watching Best of the Worst, a YouTube show by RedLetterMedia in which a group of middle-aged men in Wisconsin provide detailed reviews of terrible B Movies. Normally, in an episode, they’ll watch 3 terrible 80’s films on VHS and review just how awful they are. Occasionally, they’ll end up watching old VHS advice tapes, like “How to Carve Faces on Pumpkins”, and honestly, it reminds me how lucky I was to have missed the 80s almost completely.
On one of these episodes, they watched a video called “Customerization Seminar” by your friend and mine, Don Beveridge. Once I’d gotten over the word Customerization as a concept, I realised Don Beveridge was exactly who I’d been missing all my life.
Basically, he’s in Atlantic City delivering some absolutely bat-shit customer service speech to a group of people who (I think) are managers at Dunkin’ Donuts. Honestly, it’s insane and utterly unhinged advice that makes absolutely no sense, and I am HERE for it. Don Beveridge is my favourite sort of expert, clinically insane.
So, that’s a lot of context for you. In the video, he tells this story about Burger King Whoppers, and how 80(?)% of the time, the Whopper is served cold. Obviously, this is a very poor customerization experience and thus, as Don yells “YOU HAVE TO TELL THE CREW TO PUSH THE WHOPPER BUTTON.”
Now, I should say my partner doesn’t really have any idea what I do for a living, but he knows it’s something to do with customers. So of course, I must be in on this Customerization racket. He’s not wrong; there is some logic to making sure that Whoppers are served at least warm, so I agree with Don there.
Pushing the Whopper Button
So, pushing the whopper button has become one of our favourite things to say to each other and one of my favourite things to say to people when I think they just have to get on with it.
I don’t think I’ll ever truly understand what my mate Don meant when he told me to push the whopper button. But I know what it means in my house.
Are you avoiding something because it’s hard?
Will it make you uncomfortable?
Do you want to do it, but are you putting it off?
Do you just have to keep doing the thing until it’s done?
Do you want to give up?
Push The Whopper Button.
Don’t want to go to the gym? Push the Whopper button.
Don’t want to go to the networking event? Push the Whopper button.
Don’t want to make yourself vulnerable in the pursuit of growth? Push the Whopper button.
I’m a complicated soul with a lot going on (as most of us are), and every time I get to the edge of my comfort zone, unless I have a good amount of confidence in my ability to blag it, at least, I run away. It’s at exactly this point by boyfriend turns up and yells PUSH THE WHOPPER BUTTON at me, and I just get on with it.
Everything new is unknown, and everything unknown is scary. You don’t have to like it. You just have to do it.
Just Push the Whopper button. You’ll see.
If Whoppers aren’t you’re thing, you could always try telling BAGELS at people. That’s another thing my MVP Don does ❤️
